Affiliate Programme

Mastering transaction and performance metrics is a must for successful affiliates. Using Commission Junction, eBay affiliates are able to track, store and manage a variety of important metrics.

Using Commission Junction, eBay affiliates can do more than just monitor their performances. With access to detailed transaction information, eBay affiliates can optimise their businesses and profit from higher conversions. Successful affiliates measure their performance daily, even hourly! The following are the benefits of Commission Junction reporting functionality:

• Real-time, Web-based tracking
• Real-time access to metrics: impressions, clicks, leads, sales, click-through rate, earnings per click, and more
• Detailed reports that are sortable and customisable
• Metric, graphical, or trend reports and analysis
• The ability to measure campaigns and optimise accordingly
• The ability to download and save daily, monthly, or custom reports in various formats (such as Excel or CSV)
• Performance metrics for individual advertisements as well as entire campaigns
• Robust, intuitive reporting interfaces that allow tracking of multiple campaigns on multiple Web sites

Monitoring and analysing this information is just the first step. eBay's most successful and profitable affiliates then use the information to optimise their eBay promotional campaigns by understanding their return on investment (ROI).

Additionally, these metrics are useful in identifying, for instance, your campaign registration rate (clicks-to-registration ratio), which banners have the highest click-through rates, and which landing pages are most effective at converting visitors into active registrations. Such analysis enables affiliates to proactively adjust creatives, landing pages, and placements to maximise ROI and further increase profits.

Visit the SID & FlexTrack page within eBay's Affiliate Toolbox to learn more about transaction-level reporting.

Have other questions about the eBay Affiliate Programme? Contact us.