RollingStone.com (Business Model: Content / Niche Site)
The Internet's leading music destination, RollingStone.com has incorporated over 7,000 Editor Kits throughout their Web site. For each of the thousands of featured artists, Rolling Stone displays an Editor Kit to promote related items for sale on eBay - showing both the product and price. Additionally, Rolling Stone features eBay in its monthly magazine and in its weekly e-newsletters, creating an integrated marketing campaign that drives significant traffic to eBay and results in great commissions.